Our Philosophy
Storytelling & Marketing
At our core, humans are storytellers.
Stories are how we make sense of the world – passing wisdom to the next generation, sharing our highest values and habitual vices, the lessons learned through myth, history, and our lived experiences.
Children are shaped by the stories they grow up with.
Cultures are defined by the stories they preserve.
People understand each other – and ourselves – through the stories we tell.
So why wouldn’t we share information about our business the same way?
Marketing isn’t just about getting attention. It’s about helping your audience understand what you do, how you do it, and why it matters to them. And the most effective way to do so is through storytelling.
At O&co, we create marketing strategies center on story – so your business can clearly communicate its value proposition in a way that your audience resonates with.
The O&co Origin Story
Nate Odegard, founder of O&co, was born in Santa Fe New Mexico. His parents worked in the world of fine art and many of his first memories are of stories told through drawings, paintings, and sculptures.
Though he struggled to read and write at an early age due to his Dyslexia diagnosis, he always had an over-active imagination and was drawn to the great tales of his time, like Lord Of The Rings and Star Wars.
In University, he studied myriad things, settling into a pursuit of a Creative & Technical Writing degree and graduating Magna Cum Laude after publishing a collection of short stories and poems.
Despite being inundated with countless corporate job prospects with such a prestigious and obviously versatile degree (lol), he went to work as a snowboarding instructor in Colorado to spend time in nature and reflect on his career goals.
Then, The 2020 Pandemic struck global society. Much was shrouded in confusion, but one thing was clear – businesses would need to learn how to navigate the increasingly digital marketplace. After creating websites for an old employer and his parents’ small businesses, he realized that his skills as a communicator could serve others when offered as marketing services.
He began freelancing, selling SEO strategies, social media marketing, and website copywriting. Along the way, he cultivated a network of graphic designers, media producers, website developers, ad managers, and social media experts. In time, he had created a dynamic team of experienced marketers who could build brands and grow businesses.
The first day of 2022, Nate O started Odegard & Company, a full service marketing agency specializing in content marketing, brand design, and website development.
Now, O&co have helped all kinds of businesses get started, attract better customers, and establish themselves as thought leaders in their diverse industries.
NATE ODEGARD
Founder
The O&co Breakthrough:
A New American Dream
Now more than ever, people seek personal fulfillment and financial freedom through business ownership.
Instead of selling their souls to giant corporations, many of us would rather work for ourselves – building our own dream instead of someone else’s.
At O&co we use our marketing and communication skills to enable people with valuable experience to create businesses, own their access to income, and contribute to their communities though the marvelous marketplace.
This is a new American dream – it’s about more than just having a home over our heads, but a practice that serves the world in a way only we can.
Many marketing agencies shy away from new businesses because they don’t have a proven product. Not us. We believe in people, and know that with a little help from our team, you can start a business, grow your reach, and have a meaningful impact.
Reviews
We’re grateful to serve such an incredible community of entrepreneurs. Here’s what some of our clients have said about our services:
People We Serve
At O&co, we tend to attract a certain kind of person: people who want to build a better tomorrow, be excellent at what they do, and actually enjoy the ride. Here are three of our core “audience archetypes”:
- Everyday Entrepreneur Erik
- Needs a clear, compelling unique value proposition
- Has an early-stage business with basic systems and SOPs in place
- Wants a marketing consultant to guide them through the dizzying sales maze
- Open-minded Owner Owen
- Needs to revitalize an aging brand or launch a new product
- May own multiple businesses and is looking for opportunities
- Wants a dynamic partner to bring fresh, actionable ideas.
- Aspiring Artist Ariel
- Needs to monetize their creativity in a sustainable way
- Has real talent and the drive to make it work
- Wants their art to become a business…without their soul getting sucked in the process
Collaborators
RELATIONSHIP:
STRATEGIC PARTNERSHIP COORDINATOR
Think and Grow Rich, written by Napoleon Hill and published in 1937, is the foundational document of the science of personal achievement. Having touched the lives of over 200 million readers, Hill’s text is a tribute to the power of success consciousness and the entrepreneurial spirit. In 2020, the Think and Grow Rich Legacy Movie, produced by Sir John Shin (recently rated #1 wealth advisor by USA Today, link), took the stage. As a coordinator of strategic partnerships, Nate seeks to identify individuals whose values and vision align with the tenants of TGR and facilitate partnerships throughout the ecosystem.
RELATIONSHIP:
INDEPENDENT MARKETING CONSULTANT
Based in Los Angeles, California, Redefined Agency is an elite digital marketing agency specializing in lead generation and software implementations. Expertise in automated marketing systems enable the agency to develop custom turn-key marketing solutions for entrepreneurs in an array of financial/personal service and sales oriented industries. Ralph Vildosola, the agency’s founder, is a pioneer of the online marketing industry. With nearly two decades of experience, he has been the architect behind countless successful marketing campaigns and business development strategies.
RELATIONSHIP:
Graphic & Web Designer
Saunder Johnson is one of the raddest dudes you’ll ever meet. He’s a board-sport extraordinaire, wicked creative web architect & fantastic fine artist who resides in the island paradise of Las Palmas De Gran Canaria(?). Together, his and Nate ‘s teams work extremely closely to craft memorable brand identities that align with the owner, industry, and laws of nature.
RELATIONSHIP:
Photographer & Videographer
Fellow Denver based creative entrepreneur, Samuel Vickery is a multi-talented media producer with a knack for finding himself at the right place in the right time. His expertise and equipment are geared toward travel, so destination shoots are on. Sam and Nate collaborate on an array of media projects from studio grade commercials to paper-napkin scripted selfies.
RELATIONSHIP:
Photographer & Videographer
Noah Ray is an action sport and adventure altruist who’s goal is to capture the coolest content in the craziest places. From follow-caming fellow snowboarders as they huck the big line to producing discovery channel style equine documentaries, his ability to tell a story with style is something special.
Digital Marketers
RELATIONSHIP:
INDEPENDENT CONTRACTORS
From talented SEO technicians to creative PPC Ad campaigners, we’ve cultivated a ecosystem of digital marketers around the world. Nate orchestrates the many disparate parts of a digital marketing team according to the particular objectives of the project.