Where Calculation Meets Creativity

No Customers

We love implementing sales systems and architecting sales funnels for our clients. A business can’t grow without generating new leads, but there are many ways to design offerings for existing customers too. 

No Collateral

“A business with no sign is a sign of no business” – wiseman. Without a brand, sales collateral, and some digital assets, you’re putting a lot of pressure on your elevator pitch.  

No Culture

A company with a purpose is a powerful force. It can be felt – not just by customers, but by the team, board, and everyone else. Clarifying your mission, vision, values, voice, curriculum, and more will keep everyone on the same page. 

VAM (Value Added Marketing)

We believe that businesses can be blessings in the world by adding value to their customers, collaborators, and communities. By enriching our clients’ communications with authentically educational, inspirational, and helpful information as possible, we practice the long known tradition of Value Added Marketing (a fundamental technique for most masterful marketers of any economic era).

Lifelong Learning

We’re ferociously curious and eager to learn. About history, science, and literature, sure – but about you and your business, too. From a place of sincere interest in your success, we cultivate a deeper understanding of the people and products that empower your organization, and the forces that might impact our ideal outcome. 

If you want to stand out rather than fit in, it’s best to start from scratch and design individualized solutions. Though it requires a much deeper understanding of the people and products in the organization, we’ve found the best results when we’re really interested in our clients and their ideas. 

Practical Paradox

We love a good paradox (aka, a quirky but balanced equation). O&Co always aspires to bring sincerely balanced business strategies to our clients. By combining data-driven insight with creatively composed ideas, we design brand communications & marketing campaigns that are both effective and engaging. Our motto, “where calculation meets creativity”, strives to concisely capture this idea of harmonious duality.

A great example of our practical paradox practice is our “Tactile Technology” business cards – when making cards (and other sales collateral) for our clients, we bridge the gap between the customers first contact with your brand (physical experience) and their ideal destination (digital experience) as effortlessly as possible.

At O&Co, our first step with every client is detailed discovery. We love learning about you, your business, your background, and what you hope to achieve. We facilitate a deep diving conversation, take thorough notes, and really reflect on the discussion. Ideally, we’d like to meet for a coffee in the morning, beer in the afternoon, a walk through the park, a hike/ski if you dare. 

Then, from a place of understanding, we begin to formulate a strategy that takes you from where you are to where you want to be. From Miyamoto Musashi (deified Japanese samurai, said to have never lost a battle) to Pablo Pacaso (perhaps the most influential / easily identifiable artist of the 20th century), the most distinguished and accomplished individuals in their field always proclaim the importance of strategy.

With a well developed strategic foundation, we then implement the various sales and communication tactics that comprise your custom marketing strategy.     

When crafting campaigns, we consider your unique set of circumstances and orient our approach around our ideal opportunities and anticipated obstacles. Most marketing agencies try to push pre-made products onto their customers because they’ve found that “most businesses” need X formula to achieve Y result. They aren’t entirely wrong, but at O&Co, we’re more interested in working with businesses that aren’t so bland.