Odegard & Co

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Content Marketing Services

Good content marketing makes a meaningful difference in the modern business landscape. 

Information is easier than ever to get — and yet, much of it is bad, or at the very least nothing new.

So, the impact of receiving something authentically useful is at an all time high.

O&co’s Content Marketing services help brands establish subject matter expertise, build trust, and guide your prospects through their purchasing journey.

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What Is Content Marketing?

Content marketing creates value for your audience before they buy your product.
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All marketing efforts benefit from better content.  
  • Your website is a “content management system” or CMS – it hosts content, like your product pages, blog posts, and media files for your business. Better website content directly improves conversion rate.
  • Social media profiles, like Facebook, Instagram, and LinkedIn, also serve as content marketing channels. Post and profile engagement increases with improved content. 
  • Direct marketing means, like email outreach and advertisements, need content. By building trust quickly and using language that inspires action, you can dramatically shorten the sales process. 

 

 

 

 

Our Content Marketing Philosophy:
Stories Sell

Our content marketing strategy centers in the age old art of storytelling.
Through narrative structures and literary devices, we use classic techniques to tell your businesses’s story.
Instead of experiencing yet another boring, probably AI generated statement, your prospect is stoked to find something novel from a potential service provider. If your story is unique and interesting, it opens the door for further communication. 
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Our Content Marketing Services

Content
Strategy
$2500

Start with strategy. 

This foundational document helps you clarify key messaging concepts and differentiate your brand. 

You Get:
  • Three content consultations:
    • Initial discovery
    • Interim review
    • Use case consult
  • Content Strategy document (15-20 pages)
  • Example Content Calendar (for all applicable marketing channels)
  • One long-form content asset example of your choice.

Single-Channel
Content Marketing
$1500

Consistency is key. 

Create a reliable rhythm on one marketing channel. It helps grow your audience and generate engagement. 

You Get:
  • 3 month content calendar
  • Monthly content review session
  • Channel Options: 
    • SEO / GEO blogs
      • 2 posts / month
    • Social Media posts
      • Platforms:
        • Facebook, Instagram, LinkedIn, Twitter/X
      • 2 posts + 2 stories / week

 

Comprehensive
Content Marketing
$4000

Thought leadership pays. 

A full-service content marketing system to position your brand as a subject matter expert ready for rapid growth. 

You Get:
  • Custom “Content Strategy” 
  • SEO / GEO optimized blog posting (1 / week)
  • Social Media management on Facebook, Instagram, and LinkedIn (2 / week)
  • Monthly video production session
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Momentum Guarantee

If after 90 days you don’t see the content marketing services delivering measurable value to your business, the fourth month is provided at no cost to you and all content assets are delivered for your continued use.

Content Marketing In The AI Era

Search is evolving. AI-driven tools increasingly influence how information is discovered, summarized, and utilized. While our content is created first and foremost, for humans; our content marketing services support Generative Engine Optimization (GEO) and AI Search:
  • Clear structure for AI engine accessibility
  • Prompt-centric strategies that answer key questions rather than simply stuffing keywords
  • Practical explanations that can be referenced easily by AI tools
  • Thorough discussion of subject-matter expertise for critical focus areas
Want to make sure your website is ready for the age of AI?
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AI Readiness Program
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What’s Next?

If you’re unsure where to start, a Content Strategy is often the best entry point. For those entrepreneurs who are DIY inclined, you may be interested in our Founder’s Field Guide To Content Marketing. 
If you already know your focus, we should move directly into content execution through a single or comprehensive content marketing system. 
And of course, for more information, let’s brainstorm about your options.
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