For many early-stage founders, creating their product is much easier than creating their marketing strategy.
You know you need a website.
You know you should be creating content and putting it out on aligned marketing channels
But where do you begin?
That’s exactly why we’re creating the Founder’s Field Guide To Marketing Strategy.
A Guide To Marketing Strategy - For Founders, From Founders
After helping over 50 businesses with their marketing strategies, we’ve identified patterns of information that every founder should think through.
The Field Guide To Marketing Strategy is an intuitive workbook designed to help early stage business owners get clear on their marketing message before they begin investing in marketing services, ad spend, or sales teams.
This is not a trend-based playbook, you will not find the top ten Tik-Tok influencers to follow here. Instead, you’ll find a structured framework that helps founders think clearly about their business, their audience, and their message—so all future marketing efforts are aligned and effective.
Who This Marketing Strategy Is For: The Founder
Specifically, early-stage founders who:
- New or early-stage business owners (0–5 years)
- Solo-preneurs or small teams
- Service-based or productized service businesses
- Feel uncertain about how to explain what makes their business different from competitors.
- Want a coherent marketing strategy before building a website, launching content, or hiring help so they don’t waste valuable resources.
- Prefer thoughtful strategy over trendy marketing tactics
In short, it’s for founders who want to make smarter marketing decisions, not rushed ones.
Life Without A Marketing Strategy
Most early-stage founders experience marketing as a…well it’s a shit show. You throw stuff at the wall and see if anything sticks. An influencer’s post tells you one thing, your friend who’s had a successful side hustle tells you the opposite.
The truth is, no singular marketing tactic will get you where you want to go. You need a marketing strategy – a coherent and systematic approach to expressing what you do, why you do it, and who you do it for.
Without a clear marketing strategy, we all struggle to:
- Decide what messaging matters most
- Identify who you are truly trying to reach
- Prioritize marketing efforts effectively
- Move forward without second-guessing decisions
This often leads to wasted time, wasted money, and stalled momentum. No bueno.
The Objective Of The Field Guide
The goal of the Founder’s Field Guide To Marketing Strategy is simple:
“To provide founders with an intuitive, engaging framework for defining their marketing strategy.”
By working through the Field Guide, founders gain clarity on:
- What their business actually does (in outcome-based terms)
- Who their ideal customer is
- Why their work matters to their potential customers
- The core problem they solve
- The promise they make to customers
- Their high-level process
- What they’re selling
- Where their business is headed next
This clarity becomes the foundation for all future marketing decisions.
The Tangible Result: A One-Page Marketing Strategy For AI Use
We want to make sure our customers get real, tangible value for their investment of time and energy into our Field Guide. So, at the end of The Founder’s Field Guide To Marketing Strategy experience, you receive a concise, one page Marketing Strategy document that compiles your answers to the discovery questions.
This one-page strategy:
- Consolidates key decisions into a single reference
- Guides website copy, content creation, and messaging
- Helps align collaborators or hired marketing support
- Can be used as structured input for AI tools
That last point is key. These days, using an AI engine to help you draft and refine content is a walk in the park. But, AI engines perform much better when they are given key inputs about your business. That’s a primary reason we made this product – the one page marketing strategy is the best way to train your AI.
To learn more about how to use the MSFG one page strategy with an AI engine, read this additional information (coming soon).
Product Status: Demo Phase & Beta Testing
The Founder’s Field Guide to Marketing Strategy is currently in demo phase.
We’re sharing it with a small group of founders to:
- Test usability
- Gather real-world feedback
- Refine the framework
- Ensure it delivers practical marketing strategy clarity
Interested in Becoming a Beta Tester?
If you’re an early-stage founder who wants to build a clear marketing strategy before investing in execution, we’d love to connect.
Reach out to learn more and become a beta tester!