Instagram Profile Set-Up for Small Businesses
Introducing the O&Co Instagram Profile Set-Up
If you were expecting dinner guests, you’d clean your house before they arrived. But online?
Most businesses greet new customers with haphazard social media posts that’ve gathered a bit too much digital dust.
Your social media profiles are already welcoming your next client…
You just might not like what they’re saying.
That’s why we created the O&Co Instagram Profile Set-Up Service — a fast and effective refresh that makes your presence look as credible and polished as your business is “IRL”.
Before we get into the weeds, let’s zoom out and see the forest.
A Brief History Of Social Media
Phase 1 — The Social Era
Facebook, Myspace, and early Instagram were all about memories, friends, and experiences. People would connect with their friends online so they could send messages, share vacation photos, and generally keep in touch.
Businesses weren’t yet thinking about their “brand presence”or using these platforms to acquire customers. It was about people connecting with people. It was about cats in sunglasses. It was glorious.
Phase 2 — The Influencer Era
Instagram matured. Aesthetics mattered. A single photo could change a trend, sell out a product, or launch a career. Justin Bieber, a boy from a random town in Canada, became the first youtube sensation to become a true celebrity.
Suddenly, social networking was monetized. Everyday people with a smart phone and some spare creativity could make as much money as a high level executive simply by mastering the art of gaining, keeping, and utilizing their audience’s attention.
Phase 3 — The Business Era
And today? Instagram isn’t “just another platform.”
It’s:
a portfolio
a storefront
a search engine
a credibility check
and for many brands… their #1 source of leads
One of my best friends, Ryan Hunter, started his design brand, “Studio RH”, as an instagram page. I remember the first few posts – just a 19 year old kid who loved to go to coffee shops and post drawings from his sketchbook. After almost a decade of consistent social networking, he’s built one of the most recognizable personal brands in San Antonio – working with brands like the San Antonio Spurs, Kid Super, Curry Boys BBQ, Local Coffee, and more.
Today, a business can grow entirely through Instagram if the owner so chooses.
Like it or not — your Instagram is part of your online presence.
And people judge books by covers.
Why Your Instagram Profile Matters More Than You Think
Even if Instagram isn’t your main marketing channel, it still plays a huge role in your customer’s decision-making process.
1. It’s often the first impression.
People check your profile to assess if you’re real, credible, and worth contacting.
2. It communicates brand quality instantly.
Your layout, colors, tone, and imagery say more than your words do.
3. It helps referrals convert.
Your social presence doesn’t have to be massive. It just needs to be clean, cohesive, and show you care.
That’s exactly what our Instagram Profile Set-Up Service delivers.
The O&Co Instagram Profile Set-Up: What’s Included
This service gives your business a polished foundation without committing to ongoing management or a full content marketing plan.
Here’s exactly what you get:
1. Profile Optimization
We update your bio, contact info, link setup, and call-to-action so everything feels clean, aligned, and conversion-focused.
2. 9 Branded Feed Posts
Using your existing brand guidelines, tone, and assets, we create a crisp, cohesive first grid that sets the standard for your future content.
3. 3 Branded Story Highlights
We design highlight covers and populate them with curated content for:
About
Services
Testimonials
These give new visitors instant clarity on who you are and why you’re credible.
4. Copywriting for Posts & Captions
We write clean, on-brand captions for all posts — clear, concise, and value-driven.
5. A Strategy Snapshot
A simple, one-page guide including:
tone of voice
content themes
visual direction
future post suggestions
Not a full strategy — just the essentials to keep the momentum going.
6. A 12-Day Launch Schedule
We publish 12 assets over 12 days for maximum visibility and engagement. Your audience sees a strategic burst of activity that instantly upgrades the perceived professionalism of your brand.
Why We Created This Product
Not every business is ready for ongoing social media management. But every business benefits from an on-brand, trustworthy Instagram presence — especially early in their growth.
This service fills that gap.
It’s an accessible, fast, high-impact way to take a meaningful step forward in your business development. We love working with new businesses and early-stage entrepreneurs, and this product helps you start strong with a clean, credible foundation.
Is This Right For You?
The O&Co Instagram Profile Set-Up is perfect if you:
are launching a new brand and want a strong debut
have an outdated profile and need a refresh
want to improve credibility before running ads
are preparing for a conference, launch, or seasonal push
have brand guidelines but no idea how to translate them into content
want a professional baseline without a long-term commitment